5 AI Tools Every Naples Realtor Should Know About in 2026
The Naples luxury market moves fast. Clients expect polished, personalized service at every touchpoint — property summaries that feel custom, follow-ups that don't feel automated, communication that actually reflects what they told you they wanted.
AI tools are now good enough to handle the repetitive parts of that. Not the relationship. Not the judgment calls. But the drafting, the research, the summarizing, the follow-up cadence — those can move faster with the right tools in place.
Here are five worth your time right now.
1. ChatGPT — Writing and Client Communication
The one that's probably already on your radar, and for good reason. ChatGPT is the most versatile drafting tool available, and for realtors, the most common uses are listing descriptions, buyer and seller emails, and social media posts.
The key is specificity. Don't ask it to "write a listing description." Give it the square footage, the key features, the neighborhood, the buyer profile you're targeting, and the tone you want. Then tell it to write something that sounds like a human wrote it — because the default outputs can skew generic fast.
Used well, it cuts listing description time from 45 minutes to 10. Used poorly, it produces copy that sounds exactly like every other AI-written listing on Zillow.
2. Perplexity — Fast Market Research with Sources
When a client asks you something you don't know off the top of your head — new development timelines, infrastructure projects, neighborhood demographic shifts — Perplexity is faster than Google and gives you citations you can actually trace.
Unlike ChatGPT, Perplexity pulls from live web sources and shows you where the information came from. That matters when you're pulling data to share with a client. You're not guessing; you're citing.
In a market like Naples, where clients are often relocating from out of state and have lots of questions about the area, having a research tool that's fast and source-transparent is genuinely useful.
3. Otter.ai — Transcribe and Summarize Client Calls
After a 45-minute buyer consultation, how much of what they told you do you actually capture in your notes? Otter records and transcribes calls and meetings, then produces a searchable summary.
The practical use: after a showing or intake call, your notes are already done. You have a transcript you can search. You have a summary of what the client said their priorities were. When you follow up, you're referencing specifics — which builds trust in a way that generic check-ins don't.
It's available on iOS and Android, integrates with Zoom, and the free tier is genuinely usable.
4. Canva AI — Quick Listing Graphics
If you're managing your own social media or producing custom materials for listings, Canva's AI tools have made quick graphic production significantly faster. The Magic Write feature drafts caption copy, the background remover cleans up listing photos, and the design templates are SWFL-appropriate without feeling generic.
This isn't replacing a professional photographer or a graphic designer for a luxury listing. It's for the social posts, the open house flyers, the quick turnaround materials that used to eat more time than they should.
5. Lofty or Structurely — Lead Follow-Up Automation
These are purpose-built for real estate. Lofty (formerly Chime) and Structurely both use AI to handle the initial stages of lead follow-up — responding to new inquiries, asking qualifying questions, keeping conversations warm when you can't respond immediately.
The Naples market has seasonality built in. Q1 brings a surge of buyers; response time matters. AI-powered follow-up ensures that no inquiry sits for four hours while you're in a showing.
Neither of these replaces the relationship once a lead is qualified and engaged. That's still you. But the gap between "first inquiry" and "first conversation with an agent" is where a lot of leads go cold — and that's exactly where automation earns its keep.
None of these tools replace what makes a top producer in Southwest Florida good at their job. They free up time so you can invest more in it.
The realtors who will feel most left behind in the next two years aren't the ones who refused to use AI. They're the ones who used it thoughtlessly — for commodity copy and impersonal follow-up — and wondered why it didn't help.
Used with judgment, these five tools are worth exploring this quarter.